I saw this posted on a message board yesterday. It's a "Freezing" Mini Game on the Freezing TV series website:
http://freezing.tv/special/minigame.html
The game is like Breakout/Arkanoid, but with this game you knock off the clothing of the female characters.
The falling red blocks seem to make the paddle smaller. Not sure what the other blocks do. One of them makes the paddle larger (blue?)