
CAUTION! FUSSY NOTES!!
(Also annoying


The short version:
Introduction: Anime-Beta, an online forum for anime art collectors, was created in April 2002 and continues as a well-visited and cohesive virtual community. Made up of a wide range of members, mostly in their later 20s and 30s with professional careers, the Betarians represent a lively group, passionate about their hobby but generally polite and respectful to each other and to newcomers.
Yet the things they collect are not just rare, but unique, and so anime art becomes, I will argue, a type of fetish in both an imaginative and a social sense. Ownership means absolute possession of a specific emotionally significant event in the narrative the object was used to create, and possessing such an object invests the owners with equivalent social power among those sharing the same reverence for that narrative.
No wonder competition among collectors is intense; yet the community, with a few important exceptions, has remained stable over time. What distinctive social customs account for this paradoxical camaraderie among highly competitive individuals, deadly enemies as an auction’s close time approaches, but mutually cooperative fellows otherwise?
I will argue that the two instincts—competition and cooperation—are in fact not mutually exclusive, but inextricably linked in a way common to many dynamics in folklore. The factor that relates them, which I will term “restitution,â€